Why it helps
Some questions turn up every single day. What time's check-in? Do you take pets? Is there parking? Typing the same answer over and over eats your time, and it's easy to give slightly different answers to different people.
List the questions and your usual rough answers. AI tidies them into a clear FAQ for your website, grouped so people can find things fast. It also writes short versions you can save as quick replies in your email, Messenger, Instagram or booking system.
The prompt
Copy it, swap the bits in [square brackets], and paste it into ChatGPT, Claude, Gemini or Copilot.
I run a [type of business] in [town], New Zealand. Turn these common customer questions and my rough answers into a clear FAQ for my website. - Friendly, short answers. NZ English. - Group them under simple headings. - Use only the answers I've given. Don't add policies, prices, times or details I haven't written. If an answer looks incomplete, put [CHECK] next to it instead of filling the gap. Then write a 1 to 2 sentence version of each answer I can save as a quick reply. Questions and my answers: [paste your list, one per line, e.g. "Check-in time? 3pm, self check-in"]
Then keep chatting
Which questions are missing that customers are likely to ask? List them, but don't answer them.
Make the answers warmer and a bit more casual.
Write a simple English version for visitors whose first language isn't English.
Turn the top 5 into an Instagram story series, one question per slide.
Step by step
- Spend a week jotting down every question you get, by email, phone, message and in person. Or scroll back through your inbox and messages.
- Write your usual answer next to each one, as rough as you like.
- Copy the prompt, fill in your business and town, and paste your list.
- Read every answer. Fix anything that's wrong, and sort out anything marked [CHECK].
- Put the FAQ on your website, and link to it from your booking confirmation or email signature.
- Save the short versions as quick replies in the tools you use, so answering takes one tap.
Worked example
Example details are made up. Your results will vary, so always read and check before you use them.
Watch out for
- Never put lockbox codes, door codes, alarm codes or wifi passwords in a public FAQ. Keep those for private messages to booked guests.
- Only publish what's true and current. AI sometimes fills gaps with made-up details, like a refund or cancellation policy, and those answers must match your actual terms and the Consumer Guarantees Act and Fair Trading Act (consumerprotection.govt.nz).
- Don't paste real customer messages with names, emails or phone numbers. Copy just the question.
- For health and wellness businesses, keep answers general. Don't make claims about results or treatment in an FAQ.
Go further
Review your FAQ every season, and add any new question you've answered three times. If you've got a booking or chat tool with saved replies, load the short versions in so the whole team answers the same way. Next, try the guest message set or a local guide for guests, which answer many questions before they're asked.
