Why it helps
Most small business websites are either a single line or a wall of text. Neither tells a local person quickly what you do, where you work and why they should call you. Your Google Business Profile matters too, because it's often the first thing people see when they search for you.
Give AI the plain facts about your business and it'll write a clear homepage, an About page that sounds like a real person, and a Google profile description that fits. You check the facts and add the personality.
The prompt
Copy it, swap the bits in [square brackets], and paste it into ChatGPT, Claude, Gemini or Copilot.
I run a [type of business] in [town], New Zealand. Write three pieces of website copy for me. Plain English, friendly, NZ spelling. No hype words like "premier", "world-class" or "one-stop shop". 1. Homepage: a headline under 10 words, a 2 sentence intro, a short list of our main services, and one clear call to action. 2. About page: around 150 words, in first person, about who we are and how we work. 3. Google Business Profile description: under 700 characters. Mention the areas we cover naturally. No links or phone numbers in it. Only use the facts below. Don't add awards, years in business, qualifications, licences, guarantees or customer numbers I haven't given you. Facts about my business: [what you do, areas you cover, how long you've been going, who's in the team, what customers say they like about you, how people contact you]
Then keep chatting
Give me 3 other headline options, each a different angle.
Make the About page warmer and more personal.
Write a short services page section for [service], around 80 words.
Check this for anything that sounds like a claim I'd need to back up.
Count the characters in the Google description.
Step by step
- Write down the facts: what you do, where, for whom, how long, who's on the team, and how people get hold of you.
- Add one or two things customers often say about you. Take them from your real reviews, in your own words.
- Copy the prompt, fill in your business and town, and paste your facts.
- Read every line. Delete anything that isn't true or that you can't back up.
- Ask for changes until it sounds like you. Reading it out loud helps.
- Paste the copy into your website builder, and the description into your Google Business Profile. Google shows a character counter there, so check it fits.
Worked example
Example details are made up. Your results will vary, so always read and check before you use them.
Watch out for
- Only publish facts that are true for your business. Don't let AI add awards, years in business, guarantees, licences or health benefits you can't back up. The Fair Trading Act covers claims on your website (consumerprotection.govt.nz).
- Keep registration and licence details exactly as they appear on the official register for your trade or profession.
- Don't paste real customers' names or full reviews with names into the prompt. Summarise what people say instead, and only quote a review on your site if you have the person's OK.
- Check your Google profile matches your real address, service areas and hours. Google may ask you to verify changes.
Go further
Once your Google profile is sorted, start asking happy customers for reviews and reply to the ones you get. Both help locals find you. Then use the same facts to write a short FAQ page, which answers questions before people pick up the phone.
