Quotes and proposals, Emails

Write a photography quote and package list

A clear photography quote with three packages, what's included, deposit and usage terms, written from your own prices.

Short answer Paste the prompt below into ChatGPT, Claude, Gemini or Copilot with your own details and you get a clear photography quote with three packages, what's included, deposit and usage terms, written from your own prices. Works on free plans. Time saved: about 30 minutes per quote (estimate).

Why it helps

Photography enquiries often start with "how much for a few photos?" and end in a long back and forth about hours, edited images, travel and whether they can print the photos. A clear quote with packages answers most of that up front and makes it easy for people to say yes.

AI is good at taking your prices and what's included and laying them out as three tidy options, with the small print in plain words. Your prices stay yours. It just does the writing.

The prompt

Copy it, swap the bits in [square brackets], and paste it into ChatGPT, Claude, Gemini or Copilot.

Copy and paste

I'm a [type of photographer] in [town], New Zealand. Write a quote for this enquiry with three package options. NZ English, friendly and clear. The enquiry: [what they want, date, location] My packages and prices: [for each: name, price, hours, number of edited images, what's included] Travel: [your travel policy] Deposit and payment: [deposit amount, when the balance is due] GST: [prices include GST / I'm not GST registered] Copyright and use of the photos: [who owns copyright and how the client can use them] Turnaround: [how long until they get the photos] Rules: - Use only my prices and details. Don't invent prices, discounts or extras. - Lay out each package as a short list, then a short "Good to know" section for deposit, travel, usage and turnaround. - Under 250 words. End with how to book in one line.

Then keep chatting

  • Write a short follow-up for if they haven't replied in a week.

  • Turn my packages into a price list for my website.

  • Write a two-line text version of this quote.

Step by step

  1. Write down your packages: price, hours, edited images and extras. If you don't have packages yet, start with three: small, medium and large.
  2. Decide your terms: deposit, travel, turnaround, and who owns the copyright. Get these right before you send any quote.
  3. Fill in the prompt with the enquiry and read the quote.
  4. Check every price and term against your price list, then send it from your own email.

Worked example

What you paste in
I'm Tarapunga Photography, a family and event photographer in Whangārei. The enquiry: Priya wants photos of her parents' 40th wedding anniversary lunch, Saturday 12 December, at a family home in Ōnerahi. My packages: Short and sweet, $450, 1 hour, 40 edited images. Celebration, $750, 2 hours, 100 edited images. Full event, $1,150, 4 hours, 200 edited images plus a printed album. Travel: free within 20 km of Whangārei. Deposit and payment: $150 deposit to book, balance due on the day. GST: I'm not GST registered. Copyright: I keep copyright. The client can print and share the photos for personal use. Turnaround: 2 weeks.
What you get back
Kia ora Priya, Thanks for getting in touch, and congratulations to your parents on 40 years. Here are three options for the lunch on Saturday 12 December. Short and sweet: $450 - 1 hour - 40 edited images Celebration: $750 - 2 hours - 100 edited images Full event: $1,150 - 4 hours - 200 edited images - Printed album Good to know - Ōnerahi is within 20 km, so no travel cost. - A $150 deposit secures the date. The balance is due on the day. - I'm not GST registered, so there's no GST to add. - You'll get your photos within 2 weeks. I keep copyright, and you're free to print and share them for personal use. To book, reply to this email and I'll send the deposit details. Ngā mihi, Tarapunga Photography

Example details are made up. Your results will vary, so always read and check before you use them.

Watch out for

  • Copyright: under New Zealand's Copyright Act 1994, if a client commissions and pays for photos, the client can own the copyright unless you've agreed otherwise. Put copyright and usage terms in writing before the shoot. IPONZ (iponz.govt.nz) explains copyright basics.
  • Consumer law: if your client is a consumer, the Consumer Guarantees Act applies to your service, whatever your quote says. See consumerprotection.govt.nz.
  • Privacy: you don't need to paste the client's surname, phone or address. First name and the event details are enough.

Go further

Spell out deposits, cancellations and copyright properly with the terms of trade use case. For enquiries that don't fit a package, the quote or estimate explained use case helps you word a price that might change.

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